Mariya Nurislamova to start with created her mark being a serial entrepreneur from the magnificence-tech Room. In 2014, she co‑Started Scentbird, a fragrance‑membership assistance pitched since the “Netflix for perfumes.” The platform immediately scaled to in excess of seven hundred,000 month-to-month subscribers in the U.S. and Canada, presenting entry to 800+ designer scents.
Less than her leadership, Scentbird lifted above $twenty five million in enterprise cash, participated in Y Combinator, and became successful by 2019, creating once-a-year revenue north of $one hundred million with growth of 45–fifty% year-in excess of-year. Her tips—to "start modest and never stop trying"—has resonated with many emerging business owners.
But commencing around 2018, Mariya launched a parallel aspect to her persona: spiritual Trainer, intuitive, channel, artist, and author. Launching the YouTube channel “This really is Mariya”, she commonly provides guided meditations, Power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, plus much more. The channel has developed to ~102,000 subscribers and one,two hundred+ videos, with her broader presence across TikTok, Instagram, Spotify, and podcasts reaching approximately 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s dual identification—small business CEO by working day and spiritual Expert by night time—almost never intersected publicly until mid‑2024. That’s when Enterprise of Fashion spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “among the better… sources of understanding of 3D planet earth warfare”.
These views ignited a wave of online backlash:
YouTubers like Keya’s Globe and Zachary Michael publicly stated they would now not do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social media marketing people ended up specially appalled by statements that ailments like cancer or AIDS could be cured in each week, miscarriage was “a alternative,” and Bodily attributes (e.g., crooked enamel, hair colour) held spiritual significance.
Nonetheless, Mariya stays resolute. She maintains her spiritual material is separate from her CEO obligations, stating she employs only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.
The Power of Duality
Strengths of Mariya’s Method
Reliable Differentiation
Her fusion of corporate success and spiritual exercise sets her apart—making a deeply individual manufacturer with pathways into membership, retreats, personal classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s regular growth underscores her capacity to translate eyesight into operational actuality, when her spiritual side drives a equally expansive content material motor.
Group Depth
The consistency and intimacy of her information—guided meditations, Q&As, and Reside courses—foster strong Neighborhood bonds among the followers looking for spiritual transformation.
Emerging Threats & Fractures
Brand Status Hazard
The spiritual material has made unease among influencers, consumers, and traders who will be not comfortable associating with these metaphysical narratives .
Material Liability
Daring wellbeing promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical consumers, or regulatory groups concerned about misinformation.
Cross‑Identity Confusion
Although Mariya insists on separating her two worlds, critics argue the identities previously overlap—In particular through her involvement in Scentbird‑joined content and sponsorships.
Navigating the Future
Strategic Choices
Compartmentalize
Mariya could sustain a clear boundary—retaining her spiritual identity below a distinct identify and System when holding Scentbird different mariya nurislamova and manufacturer-neutral.
Combine
By weaving spiritual and wellness aspects into her firms—for example scent + meditation kits—she could lean into a wellness‑centric brand evolution.
Explain Messaging
Tonal harmony—grounding her spiritual information with direction disclaimers or scaling back again controversial metaphysical claims—could broaden her enchantment and lower friction.
Validation by Response
Regardless of backlash, Mariya proceeds to develop her spiritual ecosystem—from charging $1,111 glastonbury retreats to $125,000 non-public transformational activities, on-line channelling classes at $3,000, and her 2021 reserve 72 Keys to Manifestation. Her followers’ optimistic Amazon opinions advise her wisdom resonates deeply with numerous seekers .
Closing Acquire
Mariya Nurislamova embodies a uncommon contemporary archetype: a enterprise-pushed CEO having a high-stakes spiritual alter Moi. Her journey displays broader cultural convergence—in which general public figures can simultaneously occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievement attests to her small business savvy.
This is often Mariya demonstrates her ability to command consideration and Make deep emotional resonance.
The truth clash in between these worlds—sparked by metaphysical pronouncements—poses each danger and opportunity.
Irrespective of whether she amplifies the convergence or attracts business boundaries, Mariya stands at a pivotal crossroads. Her up coming actions may well redefine what this means being a founder from the spiritual-tech era—layering ambition with authenticity in a model-new way.